In order to connect with and inspire young athletes in Australia during the 2016 Olympics, we helped Nike put on a multi-day event in Sydney's Waterloo. Prior to the event I created the animations that were projected on the start and finish lines. During the three weekend events I worked with a Senior Designer to produce over 150 shareable assets.
We helped Nike launch the new Mercurial football boot in Australia with a live event aimed at football obsessed teens. Prior to the event, I created the animations to be displayed on the screens behind the participants on the night. I also gave motion direction to the developers for the dynamic leaderboard. During the event I edited over 70 photographs of the participants and uploaded them to allow the kids to share them instantly on social media.
Understanding that guests are willing to pay for the convenience of purchasing a car online vs. a dealership, we helped Toyota design and develop a pilot experience to allow guests to configure a vehicle and learn more about finance options in order to ease the purchasing process.
I worked with a Senior Designer to set and implement the Art Direction, and animated the on-boarding screens to provide motion guidance for development.
Samsung - Make the Move
During the launch of the Galaxy S7 we helped Samsung encourage users to Make The Move to their product.
Working closely with a UX lead, I designed the feature page that would live on the Samsung AU website, and prepped the assets for development.
Samsung - Tips
I animated over 30 videos that teach Samsung owners how to use their new devices.
Google Play Music - Playing with Fire
Working closely with Google to help revamp marketing for Google Play Music, we designed and built an interactive music video for new Australian artist, Elizabeth Rose.
My role was to work alongside the creative team in idea generation as well as leading asset production and animation.
Watch the Youtube version here Play with the interactive version here
Samsung - Master
During the post-purchase stage of the Galaxy S7, S8 and Note8 launches, we created social content to target new Samsung owners in order to teach them tips and tricks about their new phone.
I developed the art direction, concepted the scenes and illustrated the character storyboards.
Samsung - Galaxy S8 Launch
Earlier this year Samsung released the Galaxy S8. As part of the lunch and buy campaigns, I animated a series of cinemagraphs in order to showcase the new devices features.
Pizza Hut - Website redesign
We reimagined the way consumers ordered food for Pizza Hut Australia.
I implemented the art direction and worked closely with the UX lead and Developer to create a components system in Sketch which ensured there was no room for misinterpretation of the designs.
Samsung - Galaxy Note8 Launch
Earlier this year, Samsung launched the Galaxy Note8 with an intelligent S Pen. I worked with a Senior Designer on the Art Direction and concepting stage of this project, and lead the production of multiple animations for social media.
Google - Pixel 2
We launched the Google Pixel 2 with a series of street furniture and airport signage that showed off their devices unlimited storage feature by handing out the device to influencers around the country and briefing them to take iconic photos from their cities.
Along with a Senior Art Director, I selected the best shots and curated them into multiple burst collages for each city, allowing the interactive displays to adapt to the different times of day and weather states surrounding them.